Eight challenges facing the industry in bamboo flooring from China

1 – lack of industry propaganda

Bamboo floors through consumer, lack of awareness, preference of the department, which hinders the main reason for the sale of bamboo flooring, and even many consumers have heard of bamboo flooring is not heard of it. Why should consumers could barely see the floor bamboo ad? Lack floor Bamboo advertising companies knew the name of the abdomen. Gejia bamboo flooring, but the advertising companies have been cautious not to undertake significant investments in advertising, for fear of their own advertising as Similar to other brands. China floor with the company Bamboo flooring company generally does not conform to the size and strength, is also put into propaganda.

Network 2 – design of shop is difficult

domestic distribution network is very limited bamboo flooring, bamboo flooring to store the operating companies is even rarer. According to a study by Fox, the location of national magazines bamboo floor of the largest chain, the number may be around 100. A market of construction materials in general, may have three bamboo flooring 4 shops have been very easy. the business side, supply Sales of large national magazines and network marketing companies have more financial and human costs for support, companies generally bamboo flooring force the small capital, is not strong, and therefore can not, but unable to build a solid network marketing shops. Consumer bamboo flooring, because that produces bamboo flooring is not yet current stage, it is difficult to form the current sales volume, which has also hampered the distribution of coatings Bamboo flooring in large areas.

3 – Terminal photos with a certain degree

Among the runoff from the terminal, the terminal is King. The store is the central part of the land market. The quality of the shop terminal is directly linked to brand, category and consumer appeal. But look at the market visit, the image of bamboo-house workshop and grades, and marks floors simply can not wood and a strong rival. Some store Bamboo flooring from 1930 to 1950 square feet, small size, lack of level of decoration and significantly reduces the effect Bamboo Product quality floor coverings, so that as many consumers believe that the bamboo flooring is a bit "low level" associations.

4 – the weak force Dealers

Multi-dealer, and many dealers are Shouliang weak, weak mark. Bamboo flooring brands combination is generally provided low, dealers are generally owners of small, overall strength, generally can not be compared with the dealers wooden floor. The absence of a lasting peace, the brand management of benign and management capacity. These dealers are not sufficient funds, the ability anti-low risk Store shortly after met with the downturn, it may be difficult to maintain. If poorly managed, it is easy to damage the agency brand. Fox visited search results, also confirmed this point: many parts of bamboo flooring distributor, the original agent lost interest in the brand began a phenomenon "drop-by-the-map.

5 – Deduction of points is small decorating company in the difficult to promote

Now, a growing number of owners, especially upscale homeowners are now ready to renovate discretion. Therefore, these owners are the most vulnerable to the impact decorators and designers. According to research Fox, the quality of conventional bamboo flooring products, the benefit almost hit bottom, if firms Decorating to 5-10% of the points deduction, and the dealer will not profit or lose money. bamboo floor points deduction because of low, so that designers and decoration companies less attractive to recommend to the owners of the lack of enthusiasm for the floors bamboo. bamboo flooring in the decoration and difficult for businesses to promote, but also hampered the bamboo flooring to promote large-scale consumers.

6 – Guide to the terminal of the purchase is not in place

Bamboo flooring and floor coverings, new materials, consumer awareness of bamboo flooring is not wide enough, so that the last part of a general term, buying guide describes correct, it is vital important. Fox visited the standpoint of research, guiding domestic terminal to purchase bamboo flooring is a lack of staff knowledge on technologies and features Bamboo products of the soil is deep enough to understand and can not be complete, and clearly explain to consumers, bamboo flooring of different information and questions. many consumer buying guide or even may be in sight web. bamboo flooring End Buyer's Guide for this state of things, it also restricted the bamboo flooring is softer consumer to promote the general plan.

7 – categories products, resulting loss of consumer

According to the results of the survey, 50% of consumers bought bamboo flooring, bamboo flooring product categories are very rare. Because the products are rare, difficult to collect their satisfaction with the products, which can lead to loss of consumption, there will be multiple choice and space, laminate flooring, hardwood floors were found. Industrial flooring, bamboo product homogeneity is very serious, less likely to choose products, so reducing significantly the competitiveness of bamboo flooring products.

8 – vicious competition, the benefit of the consumer industry

bamboo floors in the market, the popularity of bamboo flooring, Jiangxi, tend to occupy the market quickly and at a low price advantage, bamboo flooring industry a black hole with a profit. More small and medium bamboo flooring brand, has joined the competition in the market, the price their relationship is the quality of products murderer, not the service and the efforts of the brand, product quality is difficult to protect, integrity management is not sufficient to affect confidence, consumer products bamboo flooring, but also affected the industry of bamboo floor all, healthy competition 发展 and healthy. About the Author

I am a professional editor from
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